Do you know what
the public thinks
about your brand?
nbiPlatform analyzes public media and social posts and comments to reveal what the public really thinks about you, who shapes the perception of your brand and how, and which activities can change opinions and influence the future behavior of your target groups.
People form an opinion first. Only then do they decide.
Perception precedes every decision, purchase, vote and recommendation. Positive perception secures a leading market position; negative perception shows up as falling sales. While others track reach, post counts, likes and engagement, we analyze the narrative generated about you and your competitors through posts and comments, the perception those narratives shape, and we recommend how to shape the future behavior of your target groups.
What does the public really think?
The loud minority does not represent the market. The silent majority does not voice its opinion publicly. NBI separates noise from real signal.
Which narratives change behavior?
Only part of what gets written has the potential to change public perception. Do you know which narratives those are, and how they affect future perception and decision-making?
When is opinion about you shifting?
We send real-time alerts. Preventing crisis communication and building the desired perception is only possible before a crisis occurs.
How NBI gets from problem to result
Desired
perception
How do you want the public to see you? Brand DNA is the reference point that defines the associations, values, reputation and position you want to occupy in the public mind.
Current
perception
nbiPlatform analyzes media coverage, social networks and public comments to establish how the public actually sees you today. We don't just analyze what is being said, but what perception and reputation those narratives create.
What shapes opinions
and behavior?
nbiPlatform identifies the topics, messages, emotions and patterns with the greatest influence on thinking, decision-making and attitude formation toward your brand, product, organization or candidate.
Perception change
strategy
Based on narrative and behavioral analysis, nbiPlatform generates strategies for systematically moving current perception toward the desired one. The focus is on changing the opinions, associations and behavior of target groups.
Activation through
communication
The behavioral strategy is turned into concrete plans for PR and public relations, social networks, SEO and digital presence, advertising and campaigns. Every activity has a clearly defined role in building the desired perception.
Monitoring
and adjustment
nbiPlatform continuously tracks changes in narratives, reputation and public behavior, warns of potential crises and proposes strategy adjustments to achieve the desired results.
nb intelligence is not monitoring,
a survey or an AI copywriter.
| Category | Consultants and other tools | nb intelligence |
|---|---|---|
| Media monitoring | Count where you appeared | Detects, archives and analyzes what that content builds as opinion |
| Social listening | Measure engagement and sentiment | Measures whether a narrative can change audience behavior |
| AI content generators | Write content | Provides an evidence-based strategic basis for what to write and why |
| Market research | Ask a sample at one point in time | Tracks what emerges spontaneously and changes every day |
| Strategy | Propose strategy based on opinion | Proposes strategy based on public signals and complex, scientifically proven methodologies |
| Forecasting future trends | Subjective | Evidence-based |
| Detecting reputational risks | Often late | At an early stage |
What would it cost you to misjudge the public?
Book a demo within the next 7 business days and generate the first findings for your brand — with no obligation.
